8 Steps to make your Business go Digital

Starting your business is a hassle in its own way. The procedures and approvals to make it up and running is a huge process in itself. Once setup, the real journey of your idea starts to manifests itself into reality. During this journey, there will be many obstacles and setbacks which will make you think twice about your idea’s validity and application in the real world. This is the time when marketing and advertising comes into place. Good marketing of your business plants the idea of the product/service in the consumers mind and makes them believe in your brand. Marketing on its own is widely divided into 50 or more categories, in which the below are the most widely used nowadays: –

• Word of mouth marketing (WOMM)
• Digital Marketing
• PR Marketing
• Print Media Marketing

WOMM or Word of mouth marketing is the most trusted and oldest way of marketing known to us. The Great stories and legends of our history wouldn’t be known to us without the use of WOMM in those days. But gone are those days when you needed this kind of marketing. Digital marketing has taken over the world of marketing and there is no denying that fact. All kinds of digital marketing like Social media marketing, Email marketing, Television and radio marketing have made reaching the audience and consumer in a much quicker, cheaper and easier way. Getting your business in the digital world leads to the reach of thousands and millions of people in a very uncomplicated way. Thus, it is high time that your business enters this world of unlimited possibilities.

Below are the 8 steps that will help you get your business into the digital world: –

• Website: Creating a website is the first step to engage and spread the idea of your product/service to the consumer.
• Market research: Once your website is created it is necessary carry out the proper market analysis in order to understand and adapt to you consumer needs
• Consumer persona: This is the most important step in starting your digital journey. Always create a consumer persona for the product/service that you are providing. For Eg: If you are providing software development services to a company, it must be clear that your consumer will mainly be other businesses rather than direct consumers.
• Social media pages: Creating social media pages of your business helps in reaching more consumers and also helps in branding and PR of your business. It is a medium through which you can directly engage with your customers
• Blogging: Creating a blog helps the business to give out ideas and Blogging helps in getting more post engagements and traffic to your website if the content is creative and useful
• Creative content: Creative content leads to organic traffic on your social media pages as well as your website. Using the correct keywords help you to generate more traffic on your pages and thus increases your digital reach.
• Paid promotions: Paid promotions on all social media pages like Facebook, twitter, LinkedIn help you select the proper target audience, let you set your main campaign goal and helps you generate quality leads for your business.
• Online free tools: There are many online free tools that can help you manage each and every aspect of your business ranging from sales, accounting and even marketing.

Getting ahead in this digital world has unlimited possibilities and great results. If you have any more ideas fell free to share it with us.