SEO Spam – Website Hack Trend Report 2018 by the GoDaddy Security / Sucuri
Over half of the sites hacked in 2018 were done for SEO reasons. Up 7.3% from the previous year, this is one of the fastest growing families over the previous years. Websites impacted by SEO attacks often become infected with spam content or redirect visitors to...
How Does Spotify Know You So Well? Science behind personalized music recommendations
How does Spotify’s magic engine run? How does it seem to nail individual users’ tastes so much more accurately than any of the other services? Spotify doesn’t actually use a single revolutionary recommendation model. Instead, they mix together some of the best strategies used by other services...
New payment tool introduced, these UAE tourists don’t need a wallet to shop
Now, Chinese visitors can finish their shopping trips quicker than usual. Retail giant Majid Al Futtaim has introduced WeChat Pay, China’s mobile payment platform, to allow visitors from the Asian market to make cashless purchases using their smartphones at Mall of the Emirates in Dubai. WeChat...
Why We’re Thankful for Twitter
The new button makes it easy for website visitors to start following the Twitter accounts that are most interesting to them. Twitter, thank you for giving marketers an easy way to generate new followers and, ultimately, increase social media reach. Twitter Introduces Free Twitter Web Analytics Tool Twitter...
Voice Activated Search Matures
By 2020, it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. Next year, consumers will be able to do more in search with their voice, and mobile marketers should be prepared for...
Why billboards and outdoor ads are booming in a smartphone age
Bigger, smarter outdoor ads mean more relevant advertising that makes us look up from our phones Netflix produces content, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it’s also heavily invested in advertising, promotion, and market...
Instagram marketing trends in 2019
IGTV presses play in 2019 Launched in June this year, IGTV is the brand-new video platform designed for mobile users. Instagram created IGTV to be a source of long form streaming videos. The platform isn’t here to replace YouTube. Instead, IGTV gives marketers a way to...
YouTube’s highest earner: A 7-year-old boy is making $22 million a year on YouTube reviewing toys
A 7-year-old toy reviewer has become YouTube's highest-earning star, making $29.8 million in one year. On Monday, Forbes released its annual list of YouTube earners with the channel Ryan ToysReview coming out on top. The channel has amassed more than 17 million followers and close to...
Dark Patterns
What are Dark Patterns? Dark patterns used to obtain consent to collect users’ personal data often combine unwelcome interruption with a built in escape route — offering an easy way to get rid of the dull looking menu getting in the way of what you’re actually...
Chatbot Report 2018
2018 the year that brands need to start thinking about social media bots: Improved Customer Service A survey shows that 83% of online shoppers need support during shopping. So, your customers may require help trying to understand which products fit their needs/budgets any time of the day. A...
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