Why We’re Thankful for Twitter
The new button makes it easy for website visitors to start following the Twitter accounts that are most interesting to them. Twitter, thank you for giving marketers an easy way to generate new followers and, ultimately, increase social media reach.
Twitter Introduces Free Twitter Web Analytics Tool
Twitter finally introduced its own analytics tool, aimed at helping website owners understand how much traffic they generated from Twitter as well as the effectiveness of Twitter integrations on their websites. Twitter, I’ll echo my sentiments to Facebook. Thank you for giving marketers the ability to justify time spent on social media!
Twitter Rolls Out Improved Search Functionality With Photos & Videos
This provides businesses with the unique opportunity to see how often their content is being shared by putting it on a public forum, and seeing if it ends up on the top results. If so, your reach is extended even further, as users may click on it just because it’s on their screen.
Twitter, thank you for not forgetting that content takes many forms other than text. Photos and videos are an important part of many marketers’ inbound marketing strategies!