Content Marketing Everywhere
Content Marketing: The Puzzle Yet to be Solved
The everlasting question all marketing professionals always have and the one that all the marketing moguls always answer worldwide is simple yet quite confusing: – What content will make a marketing campaign successful?
The answer to this question has been provided by many marketing experts over the years and has been constantly evolving over the years. To get in depth of this matter, let us consider first understanding what content marketing actually means. A technical definition as per CMI (content marketing institute) is as follows: –
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
To put it in simple terms, Content is the matter which is visible on your social media pages, websites and blogs in the form of visual graphics, text or any other format comprehensible to its reader. The reader here is the customer visiting your pages and websites to know more about the services that you provide. Hence, it is very important to have a proper content marketing strategy for having good engagement and turning your website visitors to potential customers.
The following three stages explain the correct process of content marketing: –
Stage 1: Content writing and creation
It is very important to consider the tastes and liking of the demographic in which your marketing campaign will be running. Considering the above, the content has to be developed in such a way that it is easily understandable to the viewer and conveys the message in the most impactful way. As per research, visual graphics are better consumed than texts on social media platforms. Further, the content should relevant as per platform on which you are sharing it. For instance, Instagrammers are looking for posts with captivating design, Facebook users are looking for something shareworthy or concordant with their likes, tweeters are looking for something newsworthy and so on. The trick is to draw the viewer to the purpose of the content without confusing them.
Stage 2: Content Distribution
As mentioned above there are many ways of distributing content namely: Social media platforms, Websites, Blogs, Articles, threads, Email newsletters, subscriptions, CRM platforms, marketing automation software’s and so much more. The idea is to test and assess the response that you are generating from the different platforms that you are using. Selecting the best content distribution channel ensures that the hard work that you have put in creating your content is being utilized to the full potential.
Stage 3: Reassessment and Updating
Once your content has been published and available for the viewers it is very important that you measure the response on each and every content that you are putting out there. The no of engagements and responses from your viewers on a specific post can help you determine what content is more engaging and can help you plan better for future content creation. Moreover, it is also important that you keep updating your content structure as per the trends. Viewers normally don’t like to see repetitive posts with the same contents. You content should be innovative as well as distinctive in order to get better engagement.
Having explained the stages involved in content marketing, it should be known that the content which is engaging today might have no responses tomorrow because of the constantly evolving market and trends every minute. Being informed and being attentive to current trends will always help you in creating better content for your marketing campaigns and in turn will lead to better responses and engagements.