Personalization can create compelling customer experiences and turn visitors into customers

Everyone is talking about it, but few are doing it. The promise of a personalized online shopping experience
remains largely unfulfilled. It’s a curious circumstance because the statistics show that there’s a big demand,
and payoff, from customizing the offering each of your customers get when they visit your site.

59% of online shoppers believe that it is easier to find more interesting products on a personalized online retail store
56% are more likely to return to a site that recommends products
53% believe that retailers who personalize the shopping experience provide a valuable service
45% are more likely to shop on a site that offers personalized recommendations

The secret to truly understanding and implementing effective personalization throughout marketing efforts lie in
understanding user behaviour and their profile. Once marketers fully understand customer preferences and the data
points associated, they are able to better segment this information, creating the opportunity for authentic communication.
Use personalization strategies as a way to learn about your visitors rather than purely a way to increase
marketing return on investment. The value of insights tends to be evergreen, unlike quick conversion wins.